This ties in nicely with some of our recent discussion about why people buy or don’t buy music that has seemingly equal placement and presence.
I think this is the one place where magazine awards and poll placement can be helpful. It makes people think that other people like the stuff, so they are more likely to follow suit and like it themselves.
You have to be popular to get popular. As Brother Ray said, “you gotta have something, before you can get something, how do you get your first is still a mystery to me.” Apparently he had it figured out.