Read this book!
The professionalism of technique and the flash of dexterity are more comfortable to be around than raw creative power; hence our society generally rewards virtuoso performers more highly than it rewards original creators.
…if you create your own material your own way, developing artwork that is more and more authentically yours, people will spot it as genuine. In resisting the temptation to accessibility, you are not excluding the public; on the contrary, you are creating a genuine space and inviting people in.
Just a couple of my favorite parts of the book. This should be required reading for anyone who wishes to advance their creativity, in any discipline.