Every once in a while, I read something that reminds me that much of the world does not always see things as I do.
In a recent Rifftides post on Herb Geller, Doug Ramsey writes the following:
Amazon offers Herb Geller Plays at an inflated import CD price. The album has not been reissued on CD in the United States, but Verve, which controls the EmArcy catalogue, offers it here as an iTunes download. Those who comprehend that technology may want to investigate.
The part that woke me up was “Those who comprehend that technology.” Sometimes I forget that there are people, valuable music fans, that have issues with technology. As we look to technology as a means to make the creation and distribution of music, especially niche styles, easier and more economically efficient, we also run the risk of alienating large portions of our technophobe listening audience.
I am not sure what the answer is. Do we maintain the old ways of the industry, so as not to leave our Luddite friends behind, or do we simply write off the business of the technologically impaired as out of date and too hard to service? Is there a middle ground where we can use technology to its greatest effect and still maintain and develop the members of our audience who tend to be more…old school?