WOMMA: Word of Mouth Marketing Association

WOMMA: Word of Mouth Marketing Association

The essence of the WOMMA Code comes down to the Honesty ROI:

* Honesty of Relationship: You say who you’re speaking for
* Honesty of Opinion: You say what you believe
* Honesty of Identity: You never obscure your identity

As independent artists, we do a lot of word of mouth marketing, and often ask our friends and fans to do it as well. These seem like very sensible guide lines, especially in the internet forum/blog world.

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