WOMMA: Word of Mouth Marketing Association
The essence of the WOMMA Code comes down to the Honesty ROI:
* Honesty of Relationship: You say who you’re speaking for
* Honesty of Opinion: You say what you believe
* Honesty of Identity: You never obscure your identity
As independent artists, we do a lot of word of mouth marketing, and often ask our friends and fans to do it as well. These seem like very sensible guide lines, especially in the internet forum/blog world.
Thanks for sharing that link Jeff, I wasn’t familiar with the organization. From a brief skim it looks quite useful.