The last time this blog was REALLY active, Spotify was not yet a thing, Napster was a problem, iTunes only sold downloads, and MySpace was still a real thing. A lot has happened since then, and I wonder, are we better off? I ask this question in two domains: how people hear our music, and how we connect with the people who (may) want to hear our music.
Let’s start with how people hear our music. I probably wrote somewhere on this blog something to the effect of, “once we find a way for cheap easy legal music distribution, piracy will be a thing of the past (or at least we will quit talking about it).” That has become true. It is now way easier for people to hear my music, and I believe more people are hearing my music. I’m probably not making much less money from recorded music now than I was then. Those all sound like wins, but my concern is around the question of control. Since people are getting to my music through Spotify, Apple Music, Deezer, or even Bandcamp, I am in a position in which a policy change by any of these companies can effect how I get music to the people who want to hear it. What happened to the internet being democratizing, and removing the middle men (people/entities/bots?)? Why can’t I simply directly interact with my listeners?
Which brings me to how we interact with our listeners (or friendly experiencers to quote a favorite artist). Social media has the same problem streaming services have: when they change policy it thwarts our plans to reach people. I liked email lists…apparently I was the only one. How do we get to a system that lets people get the information they want from the artist/label/venue directly? I don’t want to have to figure out Facebook algorithms (or Instagram or whoever, and yes, I know they are really the same thing) to get to people who already know they want information from me (or my series or whatever). I get playing the social media game to find new listeners, but can we be in control of the relationships we already have? Is text/SMS lists the new thing?
I would love it if you would comment with your thoughts.