‘It Can’t Be Done': The Difficulty Of Growing A Jazz Audience : A Blog Supreme : NPR

I disdain the use of the word “Jazz” as a reference to a monolithic cabal with a singular focus, but the article linked below contains some noteworthy insights, in spite of that J word usage.

‘It Can’t Be Done': The Difficulty Of Growing A Jazz Audience : A Blog Supreme : NPR: “Jazz simply needs to continue doing what made it great in the first place: engage with popular culture in an intelligent, nuanced and sophisticated manner, as some successful groups are doing today. If there is any hope of audience building, this is where it lies. It must be organic, visceral and culturally relevant, qualities which cannot be consciously conjured by an audience development committee.”

(Via @tedgioia.)