Now Amazon, the world’s No. 1 online retailer, is in advanced talks with the four global music companies about a digital-music service with a range of features designed to set it apart. Among them: Amazon-branded portable music players, designed and built for the retailer, and a subscription service that would deeply discount and preload those devices with songs, not unlike mobile phones that are included with subscription plans as part of the deal.
I don’t see how Amazon branded players or a subscription service would set them apart. There are already players and subscription services in the market. To me, this looks like another attempt to tie content to hardware, and I am convinced that is the wrong way to go, despite the one instance where it has been successful (the iPod/iTunes scene).
The article makes no mention of a DRM scheme, excpet in this reference:
Amazon would face the same challenges as other music-player makers: buying enough flash memory to store content on small music-player devices and securing music content
“Securing music content”? Is that a euphemism for “coming up with some way to pacify the majors, eventhough we all know that if you can make it come out of speakers, you can copy it”?
Someday, someone will realize that strong content and ease of consumer use are what is going to drive this market, not attempts to control consumer behavior. Who ever sorts that out, will rule the world.